• Five Ways to Effectively Use Social Media to Market Your Business

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    Name: Five Ways to Effectively Use Social Media to Market Your Business
    Date: October 28, 2020
    Time: 10:00 AM - 11:00 AM EDT
    Website: Register Now!
    Event Description:
    1. It’s time to get on social media!
    • Create profiles on social media platforms that make sense for your brand and align with your audience – Not all companies/brands need to be on every platform
    2. Define your marketing goals for social media 
    • Create a marketing strategy and goals for your outreach on social media considering generation of sales leads, building brand awareness, and engaging with your target customer base
    3. Build your community / give consumers a reason to follow you
    • Build an authentic social media presence 
    • Provide value & communicate with your followers
    4. Engage your consumers with eye catching content
    • Effectively using the right tools to stay relevant and connected
    • How often should you post?
    • Creating a social media calendar
    • Hashtags
    5. Use social media as your toolbox
    • What does social media’s top platforms offer businesses for tools? 
    • Looking at metrics / analytics
    • Now it’s time to advertise!
    This event will be via Zoom
    link will be available upon registration

    Date/Time Information:
    Wednesday, October 28
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